About US Sports Camps
ABOUT
US Sports Camps (USSC), headquartered in San Rafael, Calif., is America's largest sports camp network and the licensed provider of Nike Sports Camps for the past 30 years. The company has offered sports camps since 1975 with the same mission that defines it today: to shape a lifelong enjoyment of athletics through high-quality sports education and skills enhancement. USSC is part of the Youth Enrichment Brands (YEB) network, which aims to enrich, empower, and inspire kids by delivering best-in-class sports, academic, and creative experiences. Other brands in the YEB network include i9 Sports, the nation's largest multi-sport provider of youth sports leagues, SafeSplash Swim School, the world's largest operator and franchisor of swim schools, and School of Rock, the leader in performance-based music education.
HEADSHOTS & BIOS
About Justin Hoeveler - President of USSC and Chief Growth Officer at Youth Enrichment Brands
Justin Hoeveler served as the founding CEO of Youth Enrichment Brands since its inception in August 2020. Prior to YEB, Justin spent nine years at US Sports Camps working in a variety of capacities across operations and corporate development. During his time at USSC, the company doubled in size while cementing itself as the undisputed national leader of kids’ sports camps. Before his time at USSC, Justin worked as director of operations for Priority Sports, a leading boutique sports agency in Chicago that represents over 50 NBA players.
Justin received three varsity letters in tennis and one varsity letter in basketball from Northwestern University and was a three-time member of the All-Big Ten Academic Team. He received his MBA from Wharton in 2017 and is a Board Member of Positive Coaching Alliance. He currently resides in San Anselmo, California with his wife, Caroline, and two kids, Archie and Lydia.
About Siera Love - Chief Operating Officer at US Sports Camps
Siera Love is the Chief Operating Officer at US Sports Camps. She joined the company in 2010 as part of the Camp Success Team. Over the past decade-plus, Love has impacted nearly every part of the business, taking on operations, business development, partnerships, and management responsibilities across the Tennis, Volleyball, and Field Hockey divisions. Most recently, Love served as US Sports Camps’ EVP of Operations. Prior to joining US Sports Camps, she worked in meetings and event planning. Love graduated Phi Beta Kappa with a BA from UC Davis. She lives in San Rafael, California, with her husband, Joe, and their two kids, Levi and Reya.
About Brett Meyer - VP of Brand Marketing at US Sports Camps
Brett Meyer serves as Vice President of Brand Marketing at US Sports Camps, bringing over 15 years of experience in building and growing world-class brands. With 12 years at Nike and five years at innovative start-ups like Zymergen and Lygos, Brett has led everything from global campaigns and grassroots activations to full-scale rebrands and high-growth digital marketing strategies.
A lifelong believer in the power of sport to inspire, influence, and shape lives, Brett joined US Sports Camps to combine his passion for sports and storytelling to make a positive impact on young athletes. His vision is to elevate the USSC brand while creating meaningful experiences for kids and families nationwide.
Originally from Portland, Oregon, Brett now calls Carlsbad, California, home. As a parent of two young athletes and a self-proclaimed summer camp veteran, he understands firsthand the lasting impact that sports and camps can have on a kid’s growth and confidence.